The 050 Cycling City logo has major potential for the ‘brand’ Groningen – the Cycling City. Everybody knows 050 as the dialling code for Groningen. We want to incorporate this striking logo in all bicycle traffic lights in the city.
And everywhere where a bicycle marking is required on the road, we choose the 050 Cycling City logo. We will also develop merchandise. Our logo must become the eye catcher for all communications about cycling.